Have a personal or library account? Click to login
When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices Cover

When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
By: Rebecca W. Hamilton and  Joydeep Srivastava  
Open Access
|Jul 2014

Metrics

DOI: https://doi.org/10.2478/gfkmir-2014-0075 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 24 - 31
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Pricing Systems,
Consumer Behavior,
Price perception,
Price Sensitivity
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Rebecca W. Hamilton, Joydeep Srivastava, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 1 (2009): Issue 2 (November 2009)Next article