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Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective Cover

Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Ty Henderson and  Neeraj Arora  
Open Access
|Jul 2014

References

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  2. Neeraj Arora and Ty Henderson (2007), “Embedded Premium Promotion: Why it Works and How to Make it More Effective,” Marketing Science, Vol. 26, Number 4, pp. 514 - 531.10.1287/mksc.1060.0247
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DOI: https://doi.org/10.2478/gfkmir-2014-0066 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
cause related marketing,
product promotion,
price,
promotion,
embedded promotion
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Ty Henderson, Neeraj Arora, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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