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Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success Cover

Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By: Don O’Sullivan and  Andrew V. Abela  
Open Access
|Jul 2014

References

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  2. Verhoef, Peter C. and Lee flang, Peter S.H. (2010), “Getting marketing back into the boardroom: The Influence of the Marketing Department in Companies Today“, GfK Marketing Intelligence Review, Vol. 2, No. 1, pp. 34 - 41.10.2478/gfkmir-2014-0069
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  3. Webster, F. E., Malter, A.J., Ganesan, S. (2005), “The Decline and Dispersion of Marketing Competence“, MIT Sloan Management Review, Vol. 46, pp. 35 - 43.
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DOI: https://doi.org/10.2478/gfkmir-2014-0062 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 49
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Performance Measurement,
Marketing Accounting,
Marketing Success,
firm performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Don O’Sullivan, Andrew V. Abela, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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