Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success Cover

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Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success

NIM Marketing Intelligence Review

Volume 2 (2010): Issue 2 (November 2010)

By: Don O’Sullivan and Andrew V. Abela

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0062 | Journal eISSN: 2628-166X

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Language: English

Page range: 42 - 49

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Performance Measurement,

Marketing Accounting,

Marketing Success,

firm performance

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Don O’Sullivan, Andrew V. Abela, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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