MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
By: Sunil Gupta
Abstract
Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.
DOI: https://doi.org/10.2478/gfkmir-2014-0056 | Journal eISSN: 2628-166X
Language: English
Page range: 58 - 64
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Sunil Gupta, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.