References
- Chernev, Alexander (2003), “When More Is Less and Less Is More: the Role of Ideal Point Availability and Assortment in Consumer Choice,“ Journal of Consumer Research, 30 (september), pp. 170 - 83.
- Chernev, Alexander (2003), “Product Assortment and Individual Decision Processes,” Journal of Personality and social Psychology, 85 (1), pp. 151 - 162.
- Chernev, Alexander (2006), “Decision Focus and Consumer Choice among Assortments,“ Journal of Consumer Research, 33 (June), pp. 50 - 59.
- Chernev, Alexander (2008), “the Role of Purchase Quantity in Assortment Choice: the Quantity-Matching Heuristic,” Journal of Marketing Research, 45 (April), pp.171 - 181.
- Chernev, Alexander and Ryan Hamilton (2009), “Assortment size and option Attractiveness in Consumer Choice among Retailers,“ Journal of Marketing Research, 46 (June), pp. 410 - 20.
- Hamilton, Ryan and Alexander Chernev (2010), “Managing Product Assortments: Insights from Consumer Psychology,” in Kellogg on Marketing, 2nd ed. (editors Alice tybout and Bobby Calder). new York, nY: Wiley.