The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs
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DOI: https://doi.org/10.2478/gfkmir-2014-0044 | Journal eISSN: 2628-166X
Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2014 Lopo Rego, Matthew T. Billett, Neil A. Morgan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.