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I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies Cover

I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
By: Koert van Ittersum and  Fred M. Feinberg  
Open Access
|Jul 2014

References

  1. Castaño, Raquel, Mita Sujan, Manish Kacker, and Harish Sujan (2009): “Preparing for the Adoption of the New Arrival”, GfK Marketing Intelligence Review, Vol. 1, No. 2 (November), 16 - 23.
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  2. Hsiao, Cheng, Baohong Sun, and Vicki G. Morwitz (2002), “The Role of Stated Intentions in New Product Purchase Forecasting“, Econometric Models in Marketing, 16, 11 - 28.10.1016/S0731-9053(02)16002-6
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  3. Morwitz, Vicki G., Joel H. Steckel, and Alok Gupta (2007) “When Do Purchase Intentions Predict Sales?” International Journal of Forecasting, 23 (3), 347 - 64.10.1016/j.ijforecast.2007.05.015
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DOI: https://doi.org/10.2478/gfkmir-2014-0031 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 28
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Forecasting Methods,
Technology Adoption,
(Re-)Purchase Intentions,
Innovation Management
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Koert van Ittersum, Fred M. Feinberg, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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