Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
References
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DOI: https://doi.org/10.2478/gfkmir-2014-0024 | Journal eISSN: 2628-166X
Language: English
Page range: 31 - 37
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Timothy B. Heath, Devon DelVecchio, Michael S. McCarthy, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.