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Emotion and Virality: What Makes Online Content Go Viral? Cover

Emotion and Virality: What Makes Online Content Go Viral?

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
By: Jonah Berger and  Katherine L. Milkman  
Open Access
|Jul 2014

References

  1. Berger, Jonah (2011), “Arousal Increases Social Transmission of Information”, Psychological Science, 22(7), 891 - 893.10.1177/0956797611413294
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  2. Berger, Jonah (2013): “Contagious: Why Things Catch On”; Simon & Schuster
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  3. Cashmore, Pete (2009), “YouTube: Why Do We Watch?” http://www.cnn.com/2009/TECH/12/17/cashmore.youtube/index.html
    Search in Google Scholar
  4. Godes, David and Dina Mayzlin (2009), “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”, Marketing Science, Vol. 28, pp. 721 - 739.10.1287/mksc.1080.0444
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DOI: https://doi.org/10.2478/gfkmir-2014-0022 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Viral Marketing,
Word-of-Mouth,
Social Transmission,
Emotions,
Online Content
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Jonah Berger, Katherine L. Milkman, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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