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Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews? Cover

Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Wendy W. Moe and  David A. Schweidel  
Open Access
|Jul 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0011 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 12
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Online Social Media,
Word of Mouth,
User-Generated Content,
Product Ratings
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Wendy W. Moe, David A. Schweidel, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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