References
- Hemetsberger, Andrea, Melanie Hoppe, Kurt Matzler, Caroline Mühlbacher and Elisabeth A. Pichler (2010): “Sensing and Experiencing the Transformative Power of Private Brands - An Investigation into Passionate Consumption of Lingerie”, Proceedings of the 39th EMAC conference, Copenhagen, CD-ROM.
- Hoppe, Melanie, Andrea Hemetsberger, Elisabeth A. Pichler and Kurt Matzler (2009): “The Transformative Power of Brands - An Investigation into the Relationship between Self-transformation and Consumer Passion”, Proceedings of the 38th EMAC conference, Nantes, CD-ROM.
- Pichler, Elisabeth A. and Andrea Hemetsberger (2008): “Driven by Devotion - How Consumers Interact with Their Objects of Devotion”, in A. Y. Lee and D. Soman (eds.), Advances in Consumer Research, Vol. 35, pp. 439 - 443.
- Pichler, Elisabeth A. and Andrea Hemetsberger (2007): “Hopelessly Devoted to You: Towards an Extended Conceptualization of Consumer Devotion”, in G. Fitzsimons and V. Morwitz (eds.), Advances in Consumer Research, Vol. 34, pp. 194 - 199.