Fig. 1.
Fig. 2.
Fig. 3.
Fig. 4.
Fig. 5.
Fig. 6.
Illustrations of design elements and features of a men’s suit
| Attribute (Design element) | Level (Design feature) |
|---|---|
| FABRIC(A) | |
| COLOR(B) | |
| SILHOUETTE (C) | |
| COLLAR OPENING (D) | |
| BOTTOM HEM (E) | |
| COLLAR TYPE (F) | |
| WAIST POCKET (G) |
Actual value and predicted value of consumer preference
| Actual value of consumer preference | Normalization of actual value | Predicted value of consumer preference | Normalization of predicted value |
|---|---|---|---|
| 0.49 | 0.50 | 0.15 | 0.00 |
| 0.57 | 1.00 | 0.78 | 1.00 |
| 0.56 | 0.94 | 0.19 | 0.07 |
| 0.43 | 0.13 | 0.74 | 0.93 |
| 0.44 | 0.19 | 0.34 | 0.30 |
| 0.41 | 0.00 | 0.23 | 0.14 |
Optimization scheme of a men’s suit
| Design element | Design feature | Graphical Presentation |
|---|---|---|
| Fabric (A) | Solid color (A1) | |
| Color (B) | Black (B1) | |
| Silhouette (C) | V (C1) | |
| Collar opening (D) | Single row 3 button (D3) | |
| Bottom hem (E) | Big rounded corner (E3) | |
| Collar type (F) | Shawl collar (F3) | |
| Waist pocket (G) | Double-besom pocket (G1) |