Fig. 1
Fig. 2
Fig. 3
Correlation matrix for results obtained
| gender | age | city/country | tracking trends | „zero waste” policy | pay attention to labels | appearance of product | composition | pay more for ecological/natural product | biodegradability/compostability of product | reuseability | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| gender | 0.18 | 0.11 | −0.46 | −0.34 | −0.26 | 0 | −0.40 | −0.43 | −0.37 | −0.30 | |
| age | 0.18 | 0.52 | 0.18 | 0.38 | 0.03 | 0.29 | 0.26 | 0.16 | 0.16 | −0.08 | |
| city/country | 0.11 | 0.05 | −0.28 | −0.13 | −0.21 | 0.17 | 0.12 | −0.11 | 0.18 | −0.18 | |
| tracking trends | −0.45 | 0.18 | 0.28 | 0.53 | 0.36 | 0.06 | 0.52 | 0.59 | 0.52 | 0.27 | |
| „zero waste” policy | −0.33 | 0.38 | −0.13 | 0.53 | 0.22 | 0.34 | 0.59 | 0.34 | 0.43 | 0.02 | |
| pay attention to labels | −0.26 | 0.03 | −021 | 0.36 | 0.22 | −0.30 | 0.22 | 0.40 | 0.44 | 0.42 | |
| appearance of product | 0.00 | 0.29 | 0.17 | 0.06 | 0.34 | −0.28 | 0.03 | −0.15 | 0.09 | −0.18 | |
| composition | −0.37 | 0.26 | 0.12 | 0.52 | 0.59 | 0.22 | 0.03 | 0.71 | 0.50 | −0.05 | |
| pay more for ecological/natural product | −0.43 | 0.16 | −0.11 | 0.59 | 0.34 | 0.40 | −0.10 | 0.71 | 0.37 | 0.14 | |
| biodegradability/compostability of product | −0.37 | 0.16 | 0.18 | 0.52 | 0.43 | 0.41 | 0.09 | 0.50 | 0.37 | 0.26 | |
| reuseability | −0.30 | −0.10 | −0.18 | 0.27 | 0.02 | 0.42 | −0.20 | −0.10 | 0.14 | 0.26 |
Most popular eco-labels12
| Symbol | Application |
|---|---|
| Packaging | |
|
| Green product according to European Directive 94/62 |
|
| Suitable for recycling |
|
| Keep clean |
|
| Suitable for re-use |
|
| Biodegradable packaging |
| Cosmetics and cleaning products | |
|
| Cosmetics, food, wool and cotton products from biological and dynamic crops |
|
| Laundry detergents, cleaning agents and cosmetics produced in a safe and ecological manner |
|
| Not tested on animals |
|
| Safe for ozone |
Characteristics of tested products
| product | packaging material | marking |
|---|---|---|
| face cream | monomaterial: plastic | Loop leaf pictogram |
| body lotion | tube: monomaterial; plastic | Loop leaf pictogram |
| lip balm | momomaterial: paper | “Zero Waste”; “Cardboard Recycling”; Eco Friendly”; “Plastic Free” |
| shampoo bar | monomaterial: coated paper | “Handmade”; “Vegan lovers”; Save the Planet”; “Palm Oil Free”; “100% Biodegradable”; “Plastic free”; “100% Essential Oils”; “Certificated Oils” |
| cotton buds | multi-component: paper and plastic | “100% Biodegradable” |
j_ftee-2022-0042_tab_004
| variable | p-value |
|---|---|
| following eco-trends | 0.009 |
| composition of product | 0.035 |
| willingness to pay more for ecological/natural product | 0.016 |
| pay attention to biodegradability/compostability of product | 0.035 |