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Willingness to pay for certified wooden products: a critical literature review Cover

Willingness to pay for certified wooden products: a critical literature review

Forestry Studies
Volume 76 (2022): Issue 1 (December 2022)
By: Francesca Poratelli,  Simone Blanc,  Liam Pippinato,  Raffaele Zanchini,  Stefano Bruzzese and  Filippo Brun  
Open Access
|Feb 2023

Figures & Tables

Figure 1

Published articles on forest certification per country.
Published articles on forest certification per country.

Figure 2

Network of countries expressing the relationship and intensity of connection in terms of mutual citations.
Network of countries expressing the relationship and intensity of connection in terms of mutual citations.

Figure 3

Keyword network: red line) association of keywords related to the management and process of integrating eco-certifications into the forest supply chain; green line) association of keywords related to consumer behaviour on forest products; blue line) association of keywords related to consumer issues and their WTP for forest products.
Keyword network: red line) association of keywords related to the management and process of integrating eco-certifications into the forest supply chain; green line) association of keywords related to consumer behaviour on forest products; blue line) association of keywords related to consumer issues and their WTP for forest products.

List of keywords used in the search_

ClustersProductCertificationConsumer
Keywordswood productforest certificationwillingness-to-pay
forest productPEFCWTP
certified woodFSC

Co-occurrence analysis of countries who research on this topic (by total citations)_

CountryPublicationsTotal citationsTotal link strengthAvg. citationsAvg. norm. citations
United States126311428024.71.2
China409498023.71.9
Germany268727337.41.4
Canada357389121.10.9
United Kingdom306875122.91.3
Norway106033860.32
South Korea125648471.7
Denmark124812740.12.1
Australia274772417.70.8
Italy204172820.91.4
Finland2237478170.8
Japan203326216.60.8
Malaysia24221299.20.5
Spain111881417.10.8
Indonesia16159179.90.5
India16143198.90.7
Slovakia12100148.30.7
Czech Republic1264115.30.5

Explanatory variables used in the studies_

Socio-demographic aspectsPsychological aspectsEnvironmental aspects
IDGenderAgeMarital statusEducationIncomeKnowledge of certificationsEnvironmental perceptionLifestyleEnvironmental concern
[1]n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.
[2]****n.a.n.s.***n.a.n.a.n.a.n.a.
[3]**n.s.n.a.n.s.n.a.n.s.n.a.n.a.n.a.
[4]n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.
[5]n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.n.a.
[6]n.s.n.s.*****n.s.n.a.****n.a.
[7]n.s.n.s.n.a.n.s.n.a.from * to ***n.a.n.a.n.s.

Mean WTP for each product investigated in the selected studies_

Local currencyLocal currency converted to current $
IDProductBase pricePPBase price (2021)PPWTP %
[1]Wooden dining furnitureRM2000RM359.27$558.65$100.3518%
[2]BookshelfRM100RM17$27.56$4.6917%
[3]Printer paper$5.50$2.67$6.25$3.0449%
[4]Wooden materials for wall renovationsJPY100,000JPY40,476$943.91$382.0140%
[5]Paper notebook (5 notebooks per set)JPY400JPY261$3.63$2.3765%
[7]Wood flooring (China)CNY64.41CNY43.6$10.42$7.1168%

j_fsmu-2022-0001_apptab_001

BrowserAuthorYearTitleUsed for review
ScholarShukri, M., Awang Noor, A.G.2012Malaysian consumers’ preference and willingness to pay for environmentally certified wooden household furnitureYES
ScholarShukri, M., Sam Shor, N.Y., Rahim, A., Masfitriniza, M.S.2013Consumers’ willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012YES
ScholarElliot J.2014An analysis of willingness to pay and reasons for purchasing certified forest productsYES
ScholarShoji, Y., Nakao, N., Ueda, Y., Kakizawa, H., Hirai, T.2014Preferences for certified forest products in Japan: a case study on interior materialsYES
ScopusChen, J., Innes, J.L., Tikina, A.2010Private cost-benefits of voluntary forest product certificationNO
ScopusMohamed, S., Ghani A.N.A.2010Willingness to pay a price premium for certified wood products among consumers in MalaysiaNO
ScopusYamamoto, Y., Takeuchi, K., Shinkuma, T.2014Is there a price premium for certified wood? Empirical evidence from log auction data in JapanNO
ScopusPaletto, A., Notaro, S.2018Secondary wood manufacturers’ willingness-to-pay for certified wood products in ItalyNO
ScopusSakagami, M., Sakaguchi, D.2018Estimating preferences for wood products with environmental attributesYES
WOSChen, J., Innes, J.L., Tikina, A.2010Private cost-benefits of voluntary forest product certificationNO
WOSDauvergne, P., Lister, J.2010The prospects and limits of eco-consumerism: Shopping our way to less deforestation?NO
WOSGermain, R.H., Penfield, P.C.2010The potential certified wood supply chain bottleneck and its impact on leadership in energy and environmental design construction projects in New York stateNO
WOSChen, J., Tikina, A., Kozak, R., Innes, J., Duinker, P., Larson, B.2011The efficacy of forest certification: Perceptions of Canadian forest products retailersNO
WOSCai, Z., Aguilar, F.X.2013Meta-analysis of consumer’s willingness-to-pay premiums for certified wood productsNO
WOSBond, B., Lyon, S., Munsell, J., Barrett, S., Gagnon, J.2014Perceptions of Virginia’s primary forest products manufacturers regarding forest certificationNO
WOSBrusselaers, J., Van Huylenbroeck, G., Buysse, J.2017Green public procurement of certified wood: spatial leverage effect and welfare implicationsNO
WOSHolopainen, J., Toppinen, A., Lähtinen, K., Rekola, M.2017Forest certification and country of origin: choice experiment analysis of outdoor decking material selection in e-commerce market in FinlandNO
WOSWan, M., Zhang, Y., Ye, W.2018Consumer willingness-to-pay a price premium for eco-friendly children’s furniture in Shanghai and Shenzhen, ChinaYES
WOSMichal, J., Březina, D., Šafařík, D., Kupčák, V., Sujová, A., Fialová, J.2019Analysis of socioeconomic impacts of the FSC and PEFC certification systems on business entities and consumersNO
WOSPaluš, H., Parobek, J., Dzian, M., Šimo-Svrček, S., Krahulcová, M.2019How companies in the wood supply chain perceive the forest certificationNO
WOSTan, Q., Imamura, K., Nagasaka, K., Inoue, M2019Effects of eco-label knowledge on Chinese consumer preferences for certified wood flooring: a case study in Chongqing CityYES
WOSBrusselaers, J., Verbeke, W., Mettepenningen, E., Buysse, J.2020Unravelling the true drivers for eco-certified wood consumption by introducing scarcityNO

List of publications analysed in the qualitative review_

IDAuthorsPublication yearTitle
[1]Shukri, M., Awang Noor, A.G.2012Malaysian consumers’ preference and willingness to pay for environmentally certified wooden household furniture
[2]Shukri, M., Sam Shor, N.Y., Rahim, A., Masfitriniza, M.S.2013Consumers’ willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012
[3]Elliot J.2014An analysis of willingness to pay and reasons for purchasing certified forest products
[4]Shoji, Y., Nakao, N., Ueda, Y., Kakizawa, H., Hirai, T.2014Preferences for certified forest products in Japan: a case study on interior materials
[5]Sakagami, M., Sakaguchi, D.2018Estimating preferences for wood products with environmental attributes
[6]Wan, M., Zhang, Y., Ye, W.2018Consumer willingness-to-pay a price premium for eco-friendly children’s furniture in Shanghai and Shenzhen, China
[7]Tan, Q., Imamura, K., Nagasaka, K., Inoue, M2019Effects of eco-label knowledge on Chinese consumer preferences for certified wood flooring: a case study in Chongqing City

Co-occurrence analysis of indexed keywords related to the topics of forest products trade and voluntary certification (by occurrence)_

KeywordOccurrenceTotal strength linkAvg. citationsAvg. norm. citationsCluster
Commerce5424419.91.32
Certification5326315.60.71
Forestry5330512.60.71
Sustainable development4519727.61.52
Forest management3418915.70.71
Wood3317512.60.71
Wood products331979.40.61
Willingness to pay3113219.41.23
Sales3013218.41.62
Environmental protection2914914.91.13
Consumption behaviour2810613.50.93
Decision making2611932.81.52
Sustainability2610724.41.43
Forest certification2414914.80.71
Marketing2312522.31.22
Surveys231168.20.92
Timber2214411.90.71
Supply chains2211126.61.82
Costs2110716.00.92
Manufacture1881372.22
Competition1710123.61.41
Sustainable forest management1611418.711
Forests1613715.90.81
Sustainable forestry169711.80.61
Timber certification166913.60.71
Consumer behaviour168213.11.52
Ecolabelling156035.31.33
Perception135723.11.31
Forest product1310317.40.61
Economics135622.51.82
Environmental economics136821.71.23
Climate change134513.61.73
Environmental policy137110.10.63
Environmental impact127325.81.63
Supply chain management116533.21.51
International trade11566.70.41
Carbon114529.12.72
Furniture10399.70.82

Analysis of the methodologies used_

IDStudy areaProduct studiedSurvey methodQuestionnaire submittedAnalysis method
[1]MalaysiaWooden dining furnitureSelf-administered questionnaires994CV (Turnbull nonparametric Estimator)
[2]MalaysiaBookshelfSelf-administered questionnaires102PP (frequencies analysis) WTP (CHI squared)
[3]USAPrinter paperFace to face surveys100CV (logit model)
[4]JapanWooden materials for wall renovationsE-mail based questionnaire survey140DCE
[5]JapanPaper notebook (5 notebooks per set)Web survey made by a research company (survey panel of subjects with random sampling)604DCE
[6]ChinaEco-friendly children’s furnitureFace-to-face questionnaires299PP (PCA + Ordered Probit)
[7]ChinaWood flooringFace to face questionnaires367CV + Tobit model
DOI: https://doi.org/10.2478/fsmu-2022-0003 | Journal eISSN: 1736-8723 | Journal ISSN: 1406-9954
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Language: English
Page range: 46 - 63
Submitted on: May 10, 2022
Accepted on: Sep 20, 2022
Published on: Feb 20, 2023
Published by: Estonian University of Life Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
voluntary certifications,
forest certifications,
WTP,
consumer,
critical review
Related subjects:
Life sciences,
Plant science,
Ecology,
Life sciences, other

© 2023 Francesca Poratelli, Simone Blanc, Liam Pippinato, Raffaele Zanchini, Stefano Bruzzese, Filippo Brun, published by Estonian University of Life Sciences
This work is licensed under the Creative Commons Attribution 4.0 License.

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