Effective Communication Between Enterprises and Generation Z Consumers Via Social Media in the Light of Research Conducted in Poland and Great Britain
By: Olga Ławińska and Anna Korombel
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Language: English
Page range: 151 - 169
Submitted on: Mar 26, 2025
Accepted on: Apr 10, 2026
Published on: Jun 29, 2026
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Keywords:
Related subjects:
© 2026 Olga Ławińska, Anna Korombel, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.