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Effective Communication Between Enterprises and Generation Z Consumers Via Social Media in the Light of Research Conducted in Poland and Great Britain Cover

Effective Communication Between Enterprises and Generation Z Consumers Via Social Media in the Light of Research Conducted in Poland and Great Britain

Folia Oeconomica Stetinensia
Volume 26 (2026): Issue 1 (June 2026)
By:  and    
Open Access
|Jun 2026
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DOI: https://doi.org/10.2478/foli-2026-0008 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 151 - 169
Submitted on: Mar 26, 2025
Accepted on: Apr 10, 2026
Published on: Jun 29, 2026
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Keywords:
communication,
enterprises,
Generation Z,
social media,
management,
gender and place of residence differences
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2026 Olga Ławińska, Anna Korombel, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 26 (2026): Issue 1 (June 2026)
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