The Impact of Influencer Marketing on the Behavior of Generation Z Consumers
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Language: English
Page range: 347 - 365
Submitted on: Nov 29, 2024
Accepted on: Aug 1, 2025
Published on: Dec 17, 2025
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Tihana Župan, Zrinka Blažević Bognar, Ema Sesvečan, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.