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The Impact of Influencer Marketing on the Behavior of Generation Z Consumers Cover

The Impact of Influencer Marketing on the Behavior of Generation Z Consumers

Folia Oeconomica Stetinensia
Volume 25 (2025): Issue 2 (December 2025)
By: Tihana Župan,  Zrinka Blažević Bognar and  Ema Sesvečan  
Open Access
|Dec 2025

Authors

Tihana Župan

tihana.zupan@vuv.hr

Veleučilište u Virovitici, Croatia

Zrinka Blažević Bognar

zrinka.blazevic@vuv.hr

Veleučilište u Virovitici, Croatia

Ema Sesvečan

ema.sesvecan@vuv.hr

Veleučilište u Virovitici, Croatia
DOI: https://doi.org/10.2478/foli-2025-0036 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 347 - 365
Submitted on: Nov 29, 2024
Accepted on: Aug 1, 2025
Published on: Dec 17, 2025
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
social media,
generation Z,
influencer marketing,
influencers,
consumer behavior
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2025 Tihana Župan, Zrinka Blažević Bognar, Ema Sesvečan, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

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