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Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase Cover

Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase

Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
By: Lucyna Witek  
Open Access
|Jan 2021

Authors

Lucyna Witek

lgarbacz@prz.edu.pl

Rzeszow University of Technology, Faculty of Management, Department of Marketing, Rzeszów, Poland
DOI: https://doi.org/10.2478/foli-2020-0059 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 451 - 467
Submitted on: Jan 18, 2020
|
Accepted on: Apr 2, 2020
|
Published on: Jan 29, 2021
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
eco-friendly products,
green marketing,
green purchasing inconsistency,
purchase,
environmentally-friendly attributes
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2021 Lucyna Witek, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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