Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa

Olawale FATOKI

doi:10.2478/fman-2025-0018

Figures & Tables

Conceptual framework (Source: Authors’ own research)

Measurement model (Source: Authors’ own research)

Construct (mean and SD)	Factor loading	CA	CR	AVE
Functional value (quality (4.50;1.01)	0.7520.8160.7770.804	0.822	0.867	0.619
Functional value (price) (4.02, 1.05)	0.8360.7720.7680.801-	0.836	0.873	0.673
Emotional value (3.90 0.99)	0.8080.8520.820	0.900	0.866	0.684
Social value (2.60 1.07)	0.7250.7780.753	0.839	0.796	0.566
Environmental value (3.92, 0.97)	0.8260.7690.808	0.926	0.843	0.642
Attitude (4.04; 1.03)	0.8260.7490.7650.723	0.864	0.851	0.588
Subjective norms (2.64; 1.06)	0.7990.7450.802	-	0.825	0.611
Perceived behavioural control (4.15;1.11)	0.7960.8020.815	-	0.846	0.647
Intention (3.86, 1.02)	0.8380.8650.752	0.788	0.860	0.672

HTMT (Source: Authors’ own research)

Construct	FVQ	FVP	EV	SV	ENV	ATT	SN	PBC	INT
FVQ	-	-	-	-	-	-	-	-	-
FVP	0.509	-	-	-	-	-	-	-	-
EV	0.369	0.307	-	-	-	-	-	-	-
SV	0.482	0.602	0.447	-	-	-	-	-	-
ENV	0.385	0.553	0.365	0.247	-	-	-	-	-
ATT	0.488	0.226	0.572	0.199	0.385	-	-	-	-
SN	0.385	0.469	0.472	0.538	0.473	0.477	-	-	-
PBC	0.529	0.365	0.521	0.488	0.465	0.366	0.406	-	-
INT	0.529	0.362	0.504	0.275	0.504	0.297	0.368	0.475	-

Fornell and Larcker (Source: Authors’ own research)

Construct	FVQ	FVP	EV	SV	ENV	ATT	SN	PBC	INT
FVQ	0.820	-	-	-	-	-	-	-	-
FVP	0.407	0.820	-	-	-	-	-	-	-
EV	0.361	0.429	0.827	-	-	-	-	-	-
SV	0.296	0.379	0.368	0.752	-	-	-	-	-
ENV	0.280	0.505	0.392	0.408	0.801	-	-	-	-
ATT	0.407	0.304	0.268	0.392	0.377	0.769	-	-	-
SN	0.373	0.361	0.408	0.399	0.507	0.462	0.782	-	-
PBC	0.401	0.328	0.526	0.557	0.407	0.380	0.437	0.804	-
INT	0.502	0.359	0.538	0.275	0.428	0.444	0.366	0.408	0.820

Structural model results (Source: Authors’ own research)

Hypothesised relationships	B	SE	T-value	Decision
H1: FVQ-ATT	0.268	0.052	9.209^*	Supported
H2: FVP-ATT	0.306	0.047	6.673^**	Supported
H3:EV-ATT	0.511	0.072	4.747^**	Supported
H4 SV-ATT	0.031	0.045	0.122	Not supported
H5 ENV-ESI	0.248	0.039	5.548^**	Supported
H6: ATT-INT	0.402	0.055	7.407^*	Supported
H7: SN-INT	0.042	0.027	0.139	Not supported
H8: PBC-INT	0.268	0.049	3.278^**	Supported

j_fman-2025-0018_Atab_001

Construct	Items	Adopted from	Response category
Functional (quality/performance)	1. EEAs have consistent quality2. EEAs have an acceptable level of quality3. EEAs have advanced technology4. EEAs would last for a long time5. EEAs have good functions	Sweeney and Soutar (1991); Zhang, et al. (2020)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Functional (price/value for money)	1. EEAs are reasonably priced2. EEAs offer value for money3. EEAs are in the longrun economical4. EEAs are good products for the price that they are sold	Sweeney and Soutar (1991); Zhang, et al. (2020)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Emotional value	1. I enjoy using EEAs2. I am relaxed about using EEAs3. I feel good using EEAs4. It gives me pleasure to use EEAs	Sweeney and Soutar (1991); Zhang, et al. (2020)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Social value	1. Using EEAs would make me feel acceptable2. Using EEAs would improve the way that people perceive me3. Using EEAs would enable me to make a good impression on other people4. Using EEAs would give their owners social approval	Sweeney and Soutar (1991); Zhang, et al. (2020)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Environmental value	1. The use of EEAs would help to reduce environmental pollution2. The use of EEAs would help to reduce global warming3. EEAs are environmentally friendly	Sweeney and Soutar (1991); Zhang, et al. (2020)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Attitude	I consider the purchase of energy-efficient appliances (EEAs)1. unfavourable (1)/favourable2. undesirable/desirable3. unpleasant/pleasant4. negative (1)/positive	Yadav and Pathak (2017)	Semantic differential scale
Subjective norms	1. Most people who are important to me think I should buy EEAs when it comes to the choice of household appliances2. If I buy EEAs, this can influence other people to buy them3. People whose opinions I value would prefer that I purchase EEAs	Yadav and Pathak (2017)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Perceived behavioural control	1. I can largely decide whether or not to buy an EEAs2. I will have the ability to buy EEAs in the future3. I am confident that if I want to, I will definitely be able to choose EEAs in the near future	Yadav and Pathak (2017)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’
Intention	1. In the future, I am willing to buy EEAs if I need to have home appliances2. In the future, I plan to buy EESs because they are appliances with better energy efficiency3. In the future, I intend to buy EEAs because they are appliances with better energy efficiency	Yadav and Pathak (2017)	Five-point Likert scale with 1 being ‘strongly disagree’ and 5 being ‘strongly agree’

Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa

Figures & Tables

Figure 1.

Measurement model (Source: Authors’ own research)

HTMT (Source: Authors’ own research)

Fornell and Larcker (Source: Authors’ own research)

Structural model results (Source: Authors’ own research)

j_fman-2025-0018_Atab_001

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