Examining the Role of Environmental Knowledge and Green Advertising in Shaping Green Purchase Decisions: The Mediating Effect of Green Perceived Value

Authors
yuni1272200064@surel.untag-sby.ac.id
Universitas 17 Agustus 1945, Fakultas Ekonomi dan Bisnis, Surabaya, INDONESIA
Universitas 17 Agustus 1945, Fakultas Ekonomi dan Bisnis, Surabaya, INDONESIA
Universitas 17 Agustus 1945, Fakultas Ekonomi dan Bisnis, Surabaya, INDONESIA
Language: English
Page range: 157 - 172
Published on: Dec 31, 2025
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
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© 2025 Yuni Putri DEWANTARA, Mulyanto NUGROHO, Abdul HALIK, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.