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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework Cover

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Open Access
|Jun 2023

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DOI: https://doi.org/10.2478/fman-2023-0006 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 79 - 88
Published on: Jun 12, 2023
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2023 Szymon Kolwas, Jarosław Domański, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.