Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework
By: Szymon Kolwas and Jarosław Domański
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Language: English
Page range: 79 - 88
Published on: Jun 12, 2023
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2023 Szymon Kolwas, Jarosław Domański, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.