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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework Cover

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of Management
Volume 15 (2023): Issue 1 (January 2023)
By: Szymon Kolwas and  Jarosław Domański  
Open Access
|Jun 2023

Authors

Szymon Kolwas

Szymon.Kolwas@pw.edu.pl

Warsaw University of Technology, Faculty of Management, Warsaw, POLAND

Jarosław Domański

Jaroslaw.Domanski@pw.edu.pl

Warsaw University of Technology, Faculty of Management, Warsaw, POLAND
DOI: https://doi.org/10.2478/fman-2023-0006 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 79 - 88
Published on: Jun 12, 2023
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
marketing communication,
marketing communication effectiveness,
communication measurement,
communication axiology,
praxeological aspect of marketing communication
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2023 Szymon Kolwas, Jarosław Domański, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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