Figure 1
](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6471d2dc215d2f6c89db1fab/j_fman-2021-0017_fig_001.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA6AP2G7AKMSJLFTHM%2F20251211%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251211T003739Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBUaDGV1LWNlbnRyYWwtMSJGMEQCIEZfhexCcXsiUTqb84DfTF8RwiSxMdXLxwMM0tUo6qoTAiBtFaI6f2I0yRw429K2mWuSQrntA9Aeg4CtzahYFjgS2irGBQje%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAIaDDk2MzEzNDI4OTk0MCIMz5J0C%2BxwgazruM8iKpoFsWKcyfqlDzPfdL0Z0d%2B5Nn2bTZQOmZfsAq35r0e51dHVg4B6L%2BCMpB0NGX9jYC%2FqQeTq8k9Sc%2B3Hn8QvAXSWyaZkTpVrNF1vTnzNy5dWjBz5EbHqUbOmOppJsxFaYuDZb4i9%2Bn1akWxmwNso3lYudC0WZujRyAZfNIP8VbyHMb%2BpkvRVnEZkZPjqLC2DC6%2Fp4YFdO28nlG6c6Qp9zyIx0j1dOxxE4jRfPzRf3FsZZHI%2BHiXyyUS6x7KCrYI76beK8b26FAfilUqGtjgabu5CvMIi90SO6eoln%2FtbAq4paKyEqruikfPtck9jY433DmXQwQoCcW6zlu1U5lO5gfPZKOgt1HizhQh1gYDVZY0diql4NroJu1IH8uAokLKhRj3i%2BobG7FR9etD9jGx9ayMcE3QoliD1CiikZ5fUVSMff1eXJPL6sps7KMe6DD8q3Q%2FQe2pDqEmB9YNeM%2FxhoIuz9XzI4pbuDVGo45LPnoyQ%2BZK%2F%2F2Qhfi%2F3jb%2FD0E20OLqQUGOnWHkwwNiuSgl1DN4N6KnYaZWx%2Fz9qz%2BvPrvZN0avJQ4TJwE9Q781Au%2FRDzbUyyKmCeqAbPEmLRYZiXynGiQJ3TQ%2BJLSqm7Wd9cDj46XOwJ5ni7xewWWk2sIecmpJX18aCdKE3nGkKIMmdrHn4FX4v%2F1fyT%2F0V0RGG8UrmjdN918SfnjmpZmaNh%2Ff8Le18saurNX34l1exxRRMrhuJqRZ8kv1W0VmBVljOtZlHPAAnkpCGQ%2FytSYxTMfhQ8Xaxx4ox6qAx5er0ZARKfM%2FB7KzXM3g5j7XspIHRB4FHQ33yHjFjuYBg840EBvoZFIUBNnfPpOht0WKLtu0mz3gvO5XSGOQJ3cypOq9ZJ0GNm3e6XOFE7qMqcszeMJfC58kGOrIBooSIIgxDGAKpcu640RPgssR8yxetkyBCY0afAvU6PGjPvqAEMZ6ulTQOPjQoSVy7Tc9u5EDUs5F0ULlwtRMqL2Q2oNJkrQBOunIG%2Flgdd%2Fx%2F9YrVzBVn%2BWy0pB%2B1tFHaZ9wLJFEWvPOlbrBG6q6RKTDIesq8rczrCVxYrFIFG%2BBHvi7Ozrs7yF%2FlDpB1vaKt1P2rLMn4R8VXe%2BPQeyfzj2U8tD8XiY32QBVWsR%2FhFYxbkw%3D%3D&X-Amz-Signature=ac5ff7c0eec532d2eae4b467cf7bb711fa8cfd7a3bcd55bcf2b95166b3221b20&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Figure 2
](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6471d2dc215d2f6c89db1fab/j_fman-2021-0017_fig_002.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA6AP2G7AKMSJLFTHM%2F20251211%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251211T003739Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBUaDGV1LWNlbnRyYWwtMSJGMEQCIEZfhexCcXsiUTqb84DfTF8RwiSxMdXLxwMM0tUo6qoTAiBtFaI6f2I0yRw429K2mWuSQrntA9Aeg4CtzahYFjgS2irGBQje%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAIaDDk2MzEzNDI4OTk0MCIMz5J0C%2BxwgazruM8iKpoFsWKcyfqlDzPfdL0Z0d%2B5Nn2bTZQOmZfsAq35r0e51dHVg4B6L%2BCMpB0NGX9jYC%2FqQeTq8k9Sc%2B3Hn8QvAXSWyaZkTpVrNF1vTnzNy5dWjBz5EbHqUbOmOppJsxFaYuDZb4i9%2Bn1akWxmwNso3lYudC0WZujRyAZfNIP8VbyHMb%2BpkvRVnEZkZPjqLC2DC6%2Fp4YFdO28nlG6c6Qp9zyIx0j1dOxxE4jRfPzRf3FsZZHI%2BHiXyyUS6x7KCrYI76beK8b26FAfilUqGtjgabu5CvMIi90SO6eoln%2FtbAq4paKyEqruikfPtck9jY433DmXQwQoCcW6zlu1U5lO5gfPZKOgt1HizhQh1gYDVZY0diql4NroJu1IH8uAokLKhRj3i%2BobG7FR9etD9jGx9ayMcE3QoliD1CiikZ5fUVSMff1eXJPL6sps7KMe6DD8q3Q%2FQe2pDqEmB9YNeM%2FxhoIuz9XzI4pbuDVGo45LPnoyQ%2BZK%2F%2F2Qhfi%2F3jb%2FD0E20OLqQUGOnWHkwwNiuSgl1DN4N6KnYaZWx%2Fz9qz%2BvPrvZN0avJQ4TJwE9Q781Au%2FRDzbUyyKmCeqAbPEmLRYZiXynGiQJ3TQ%2BJLSqm7Wd9cDj46XOwJ5ni7xewWWk2sIecmpJX18aCdKE3nGkKIMmdrHn4FX4v%2F1fyT%2F0V0RGG8UrmjdN918SfnjmpZmaNh%2Ff8Le18saurNX34l1exxRRMrhuJqRZ8kv1W0VmBVljOtZlHPAAnkpCGQ%2FytSYxTMfhQ8Xaxx4ox6qAx5er0ZARKfM%2FB7KzXM3g5j7XspIHRB4FHQ33yHjFjuYBg840EBvoZFIUBNnfPpOht0WKLtu0mz3gvO5XSGOQJ3cypOq9ZJ0GNm3e6XOFE7qMqcszeMJfC58kGOrIBooSIIgxDGAKpcu640RPgssR8yxetkyBCY0afAvU6PGjPvqAEMZ6ulTQOPjQoSVy7Tc9u5EDUs5F0ULlwtRMqL2Q2oNJkrQBOunIG%2Flgdd%2Fx%2F9YrVzBVn%2BWy0pB%2B1tFHaZ9wLJFEWvPOlbrBG6q6RKTDIesq8rczrCVxYrFIFG%2BBHvi7Ozrs7yF%2FlDpB1vaKt1P2rLMn4R8VXe%2BPQeyfzj2U8tD8XiY32QBVWsR%2FhFYxbkw%3D%3D&X-Amz-Signature=9e2a46638736c22d3c67f19443a659b1c7f1288abc4933ffa04b91836d1181af&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Opinion sentiment level with division into label levels held by clusters (Source: Own materials)
| Cluster label | Number of opinions surveyed | Level of sentiment (1–5) |
|---|---|---|
| Gold | 5.242 | 4.447 |
| Silver | 4.471 | 4.385 |
| Bronze | 4.663 | 4.053 |
Preliminary sentiment analysis results (Source: Own materials)
| Number of businesses selected | Number of opinions analyzed | Average sentiment level per opinion (on a scale of 1–5) | Percentage of businesses with at least five reviews |
|---|---|---|---|
| 1,200 | 14,376 | 4.299 | 57.73% |
Ranking of the most popular online business opinion posting sites (Source: Own materials)
| No. | Ranking | ||
|---|---|---|---|
| smallbiztrends.com | reviewtrackers.com | dbohra.com | |
| 1 | Google Maps/Google My Business | Google Maps/Google My Business | Google Maps/Google My Business |
| 2 | |||
| 3 | OpenTable | OpenTable | OpenTable |
| 4 | TripAdvisor | TripAdvisor | TripAdvisor |
| 5 | Glassdoor | Glassdoor | Glassdoor |
| 6 | Yelp | Vitals | FinancesOnline |
| 7 | Foursquare | RateMDs | WebMD |
| 8 | HomeAdvisor | Doctor.com | Manta |
| 9 | Yellow Pages | get.grubhub.com | TrustRadius |
| 10 | Amazon Customer Reviews | Booking.com | Bing Places |
| 11 | Angie's List | Hotels.com | Better Business Reviews |
| 12 | TrustRadius | Cars.com | Amazon Business Reviews |
| 13 | Better Business Reviews | Yelp | Yellow Pages |
| 14 | PlanetRate | SeniorAdvisor | PlanetRate |
| 15 | Salesforce AppExchange | Zillow | G2 |
| 16 | Trustpilot | Avvo | --- |
| 17 | Bing Places | Lawyers.com | --- |
| 18 | G2 | Healthgrades | --- |
| 19 | VendOp | Eat24 | --- |
| 20 | Manta | MenuPages | --- |
| 21 | Avvo | DealerRater | --- |
| 22 | WebMD | Orbitz | --- |
| 23 | FinancesOnline | Travelocity | --- |
| 24 | Merchant Circle | Expedia | --- |
| 25 | Sitejabber | --- | --- |
| 26 | Which? | --- | --- |
