Figure 1
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Figure 2
](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6471d2dc215d2f6c89db1fab/j_fman-2021-0017_fig_002.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA6AP2G7AKPLFIMTJW%2F20260315%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20260315T115328Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEO%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaDGV1LWNlbnRyYWwtMSJHMEUCIEZIQRBhPd7k5duxfdnbg0muL4g5Ly9p2Hx8QCNXEHmIAiEAhzanFu1PQYh4b1rRepqIg4wgYZSHrqX%2Be4FV5IWufQwqxQUIuP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARACGgw5NjMxMzQyODk5NDAiDHWM7aaEauuCKCB7hCqZBcF%2BkqkXP3Mas9nhNe1enqrc5TlcRq3GOM3%2FMEOi7cqTbHRmnAIj23gAaOZHg3YAF0HHyJuGnOjUtvCCEX8NTVNHIZ1c8RT8E9UqWWZXCq3ZrP%2BnTWfiMo1XcDKE0w%2BpVdDs%2FOMWP4pzCzPjZKjgx0uTBuTTcn9QiSF3%2FJv6mK%2FA1%2B7duisvfcVrqffhEm1vArr%2Bp84%2FedXP%2BE5OKHkxJgZEkuglSYFet%2B3BN%2FySUHdWmAfllFOzhHPOkjbkgW4hlAkiInLpBsLXrIuqBfZMJVSQos8qNwjKjRcYWX%2FFJSKINoKDnNd8FD5UX3e%2FQrMHo6Hoe75t1rSDqv930h0foFTaiBXiqtyNUIVBeWMo%2BQtBsHM7z5xhStZc%2BIWZcQoiH8QPlkH9t9TaPIOXdOAXmYOjR8LSeQRAmbD0Ns4QqS4RRWMdQd3B5gj8Sv87rZekeOAkodr1%2FKNn2vDwrJNqxe9cwTH2SNnDWOW89SXJRMbNwCdUvcDXbAa6TdIlcX5%2Bmqk4npzK3KSYtIGeqP%2BuWlVJouLDm8AIZ%2BTqapdqs0xLUJPTbxbOszwZlBGnUIZbHBmjGp4tDjiMTINFmJPTCu4cSMT8CCyYbsrUr1AIB0HxP%2FccORo4pREZHPUWjx%2B9T9VClD3zXb%2BtIc2aQa0xRiueDLGgSPbX9IpLk0MaFS2PJou63dFMzRk0PfBp5AH4Y5YVb5IaIjOrBWdwr579SXbjtqLLFrltkUFFdgLsaoN7AzXHUxfgVn7pIiXTjNNYWI2z%2FP6beggJiwPUfWPsFAC9D2OJGf9q%2BskpZF5d7uDI3%2FoTGMO10VJMfN5NPg%2BmLd8hz6Uv99E5su6u2vIjgI2uDU2qGojY8rHOdrLyrkc5vOfDBhHwAjouMKeq2c0GOrEB2MOQXMK4r3GvL6%2BaZeAXumrtHo8TbteMo7Q5eR9i7q80z8MyvCiG7o6Eak3oXTplxnUB9D1%2FT91QXysGj3F1%2BQHw2AyVzqQVDk%2FEuuc7NpCbIjFYF2aKzPRgbI0PL6oXfvV1k6TIkG5LLbyQhIga1ohe2gUTktntZskwMi9XJMVyC6DnS2XlwzplASOinD31FYIZRhNE6PDQsoBGb8JTSxFkCuNMkf18G770QrQAanz1&X-Amz-Signature=bbf82494feea26bbdd8b3f347cba64ab31c02ba53b022a16f4b3a2b08c894663&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Opinion sentiment level with division into label levels held by clusters (Source: Own materials)
| Cluster label | Number of opinions surveyed | Level of sentiment (1–5) |
|---|---|---|
| Gold | 5.242 | 4.447 |
| Silver | 4.471 | 4.385 |
| Bronze | 4.663 | 4.053 |
Preliminary sentiment analysis results (Source: Own materials)
| Number of businesses selected | Number of opinions analyzed | Average sentiment level per opinion (on a scale of 1–5) | Percentage of businesses with at least five reviews |
|---|---|---|---|
| 1,200 | 14,376 | 4.299 | 57.73% |
Ranking of the most popular online business opinion posting sites (Source: Own materials)
| No. | Ranking | ||
|---|---|---|---|
| smallbiztrends.com | reviewtrackers.com | dbohra.com | |
| 1 | Google Maps/Google My Business | Google Maps/Google My Business | Google Maps/Google My Business |
| 2 | |||
| 3 | OpenTable | OpenTable | OpenTable |
| 4 | TripAdvisor | TripAdvisor | TripAdvisor |
| 5 | Glassdoor | Glassdoor | Glassdoor |
| 6 | Yelp | Vitals | FinancesOnline |
| 7 | Foursquare | RateMDs | WebMD |
| 8 | HomeAdvisor | Doctor.com | Manta |
| 9 | Yellow Pages | get.grubhub.com | TrustRadius |
| 10 | Amazon Customer Reviews | Booking.com | Bing Places |
| 11 | Angie's List | Hotels.com | Better Business Reviews |
| 12 | TrustRadius | Cars.com | Amazon Business Reviews |
| 13 | Better Business Reviews | Yelp | Yellow Pages |
| 14 | PlanetRate | SeniorAdvisor | PlanetRate |
| 15 | Salesforce AppExchange | Zillow | G2 |
| 16 | Trustpilot | Avvo | --- |
| 17 | Bing Places | Lawyers.com | --- |
| 18 | G2 | Healthgrades | --- |
| 19 | VendOp | Eat24 | --- |
| 20 | Manta | MenuPages | --- |
| 21 | Avvo | DealerRater | --- |
| 22 | WebMD | Orbitz | --- |
| 23 | FinancesOnline | Travelocity | --- |
| 24 | Merchant Circle | Expedia | --- |
| 25 | Sitejabber | --- | --- |
| 26 | Which? | --- | --- |
