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Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances Cover

Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances

Open Access
|Jun 2021

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DOI: https://doi.org/10.2478/fman-2021-0005 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 57 - 72
Published on: Jun 8, 2021
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2021 Gang-Hoon Seo, Munehiko Itoh, Zhonghui Li, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.