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Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances Cover

Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances

Foundations of Management
Volume 13 (2021): Issue 1 (January 2021)
By: Gang-Hoon Seo,  Munehiko Itoh and  Zhonghui Li  
Open Access
|Jun 2021

Authors

Gang-Hoon Seo

gseo@shudo-u.ac.jp

Hiroshima Shudo University, The Faculty of Commercial Sciences, Hiroshima, JAPAN

Munehiko Itoh

itohm@rieb.kobe-u.ac.jp

Kobe University, Research Institute for Economics and Business Administration, Kobe, JAPAN

Zhonghui Li

hazel1993@outlook.com

Kobe University, Graduate School of Business Administration, Kobe, JAPAN
DOI: https://doi.org/10.2478/fman-2021-0005 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 57 - 72
Published on: Jun 8, 2021
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
global marketing strategy,
strategic communication,
competitive advantage,
global airline alliance,
CEO letter,
CEO letter effectiveness
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2021 Gang-Hoon Seo, Munehiko Itoh, Zhonghui Li, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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