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Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa Cover

Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa

By: Olawale Fatoki  
Open Access
|Oct 2020

Figures & Tables

Figure 1

Conceptual framework (Source: Author's own research)

The measurement model (Source: Author's own research)

ConstructMeasurement itemsItem loadingCronbach's alphaComposite reliabilityAVE
Attitude (A)A10.7820.7390.8750.636
A20.826
A30.805
A40.776
Subjective norm (SN)SN 10.8270.7210.7920.655
SN20.792
SN3 deleted0.479
Perceived behavioral control (PBC)PBC10.8480.8140.8560.664
PBC20.827
PBC30.769
Moral norms (MN)MN 10.8990.7270.8810.737
MN 20.836
MN 30.795
Environmental concernEC10.8480.7920.8840.655
EC20.812
EC 30.769
EC40.808
Perceived benefitsPB 10.8260.8160.8820.651
PB 20.783
PB30.811
PB40.806
Informational publicityIB10.8360.7290.8570.667
IB20.799
IB30.814
Purchase intention (PI)PI10.8290.8010.8760.635
PI20.786
P130.817
PI40.753
Purchase behavior (PBe)PBe10.8990.7250.8730.711
PBe20.852
PBe30.746

Discriminant validity (Source: Author's own research)

Construct123456789
A0.797
SN0.3150.809
PBC0.4460.5200.815
MN0.4010.4640.4990.859
EC0.4160.5080.5140.4590.809
IP0.6020.6430.5080.5110.6060.817
PB0.4160.5240.5060.6030.6460.7050.806
P10.5240.5950.6210.5750.4290.5580.6020.797
PBe0.4930.5080.4820.4450.5180.5260.5990.5300.843

j_fman-2020-0012_apptab_001_w2aab3b7d215b1b6b1ab2b1ab2Aa

ConceptSurvey itemsResponse categoryAuthors
Attitude
  • I consider the purchase of energy-efficient appliances (EEAs) unfavorable (1)/favorable (5)

  • I consider the purchase of EEA undesirable (1)/desirable (5)

  • I consider the purchase of EEA unpleasant (1)/pleasant (5)

  • I consider the purchase of EEA negative (1)/positive (5)

Semantic differential scaleHua and Wang (2019)Akroush, et al. (2019)
Subjective norms
  • Most people who are important to me think I should buy energy-efficient ones when it comes to the choice of household appliances

  • If I buy an EEA, this can influence other people to buy an EEA

  • People whose opinions I value would prefer that I purchase EEAs

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agree”Chen and Tung (2014)Tan, et al. (2017)
Perceived behavioral control
  • I can largely decide whether or not to buy an EEA

  • I will have the ability to buy an EEA in the future

  • I am confident that if I want to, I will definitely be able to choose an EEA in the near future

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agree”Tan, et al. (2017)
Moral norms
  • It is morally responsible to (other people and/or) the environment for me to conserve the natural resources

  • It is my moral obligation to (other people and/or) the environment for me to save natural resources because they are limited

  • It is my moral obligation to (other people and/or) the environment for me to reduce electricity usage

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agreeTan, et al. (2017)Shalender and Sharma (2019)
Environmental concern
  • I think the individuals and the society have the responsibility to protect the environment

  • I think the environmental issues are becoming more serious in recent years

  • I take into account environmental consequences while I buy an appliance

  • I think we should live in harmony with the environment for achieving sustainable development

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agreeLi, et al. (2019)Shalender and Sharma (2019)
Informational publicity
  • Related informational publicity about climate change and the environment promotes my energy-saving behavior

  • The information learned from newspapers, television, and other media influences my energy-saving behavior

  • Informational publicity has encouraged me to buy EEAs

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agreeWang, et al. (2014)
Perceived benefits
  • EEAs give me extra value (e.g. economic value, environmental value, and social value)

  • EEAs have high utility

  • EEAs can meet my product requirements

  • I believe EEAs will save costs

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agree”Wang, et al. (2017)Akroush, et al. (2019)
Intention to purchase
  • In the future, I am willing to buy EEAs if I need to have home appliances

  • In the future, I plan to buy appliances with better energy efficiency

  • In the future, I intend to buy appliances with better energy efficiency

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agree”Wang, et al. (2017)Akroush, et al. (2019)
Purchase behavior
  • I have purchased EEAs in the past

  • I currently use EEAs

  • Purchasing EEAs makes me feel that I have played a great part in helping the environment

Five-point Likert scale with 1 being “strongly disagree” and 5 being “strongly agree”Jaiswal and Kant (2018)Chaudhary and Bisai (2018)Bhutto, et al. (2018)

Path coefficient and T-statistics (Source: Author's own research)

Hypothesized pathStandardized BetaT-statisticsDecision
H1: A to P10.1363.042**Accepted
H2: SN to PI0.0291.129Rejected
H3: PBC to PI0.1883.886*Accepted
H4: MN to P10.1353.648**Accepted
H5: EC to PI0.1172.912**Accepted
H6: IP to PI0.1283.321*Accepted
H7: PB to P10.1482.991**Accepted
H8: PI to PBe0.2533.385**Accepted

Descriptive statistics (Source: Author's own research)

ConstructMeanStandard deviationKolmogorov–Smirnov
Attitude4.101.060.175
Subjective norms2.751.180.102
Perceived behavioral control3.801.030.127
Environmental concern4.101.050.133
Moral norms3.981.150.127
Perceived benefits4.151.090.121
Informational publicity4.021.020.125
Intention4.051.010.127
Behavior3.101.090.116
DOI: https://doi.org/10.2478/fman-2020-0012 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 151 - 166
Published on: Oct 24, 2020
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2020 Olawale Fatoki, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.