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Market Orientation and Survival of Small and Medium Enterprises in Nigeria Cover

Market Orientation and Survival of Small and Medium Enterprises in Nigeria

Foundations of Management
Volume 11 (2019): Issue 1 (January 2019)
By: Cosmas Anayochukwu Nwankwo and  Macdonald Isaac Kanyangale  
Open Access
|Dec 2019

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DOI: https://doi.org/10.2478/fman-2019-0024 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 291 - 304
Published on: Dec 31, 2019
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
market orientation,
customer intensity,
value creation,
survival of SMEs,
effects of market orientation
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2019 Cosmas Anayochukwu Nwankwo, Macdonald Isaac Kanyangale, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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