Have a personal or library account? Click to login
Market Orientation and Survival of Small and Medium Enterprises in Nigeria Cover

Market Orientation and Survival of Small and Medium Enterprises in Nigeria

Foundations of Management
Volume 11 (2019): Issue 1 (January 2019)
By: Cosmas Anayochukwu Nwankwo and  Macdonald Isaac Kanyangale  
Open Access
|Dec 2019

Authors

Cosmas Anayochukwu Nwankwo

ca.nwankwo@coou.edu.ng

Chukwuemeka Odumegwu Ojukwu University (Anambra State University), Nigeria

Macdonald Isaac Kanyangale

kanyangalem@ukzn.ac.za

University of KwaZulu Natal, South Africa
DOI: https://doi.org/10.2478/fman-2019-0024 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Journal RSS Feed
Language: English
Page range: 291 - 304
Published on: Dec 31, 2019
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
market orientation,
customer intensity,
value creation,
survival of SMEs,
effects of market orientation
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2019 Cosmas Anayochukwu Nwankwo, Macdonald Isaac Kanyangale, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 11 (2019): Issue 1 (January 2019)