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Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment Cover

Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment

Foundations of Management
Volume 10 (2018): Issue 1 (March 2018)
By: Jiri Dvorak and  Ilona Razova  
Open Access
|Sep 2018
DOI: https://doi.org/10.2478/fman-2018-0012 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 143 - 162
Published on: Sep 15, 2018
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
blue ocean strategy,
civil airliners,
competitiveness,
low-cost strategy,
first-mover advantage,
Ryanair,
customer value,
value curve
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2018 Jiri Dvorak, Ilona Razova, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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