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Sustainable Marketing - a new Era in the Responsible Marketing Development Cover

Sustainable Marketing - a new Era in the Responsible Marketing Development

Foundations of Management
Volume 4 (2012): Issue 2 (December 2012)
By: Marek Seretny and  Aleksandra Seretny  
Open Access
|Apr 2013

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DOI: https://doi.org/10.2478/fman-2013-0011 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 63 - 76
Published on: Apr 18, 2013
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
sustainable marketing,
responsible consumption,
social responsibility
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2013 Marek Seretny, Aleksandra Seretny, published by Warsaw University of Technology
This work is licensed under the Creative Commons License.

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