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Effects of the Application of the CRM Concept to Profitability of the Banks Cover

Effects of the Application of the CRM Concept to Profitability of the Banks

Economic Themes
Volume 56 (2018): Issue 3 (September 2018)
By: Suzana Stevanović and  Zvjezdana Gavrilović  
Open Access
|Sep 2019

Authors

Suzana Stevanović

suzana.stevanovic@fpe.unssa.rs.ba

Faculty of Business Economics Bijeljina, University of Istočno Sarajevo, Bosnia and Herzegovina

Zvjezdana Gavrilović

zvjezdana.gavrilovic@fpe.unssa.rs.ba

Faculty of Business Economics Bijeljina, University of Istočno Sarajevo, Bosnia and Herzegovina
DOI: https://doi.org/10.2478/ethemes-2018-0017 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
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Language: English
Page range: 283 - 299
Submitted on: Dec 1, 2017
Accepted on: May 28, 2018
Published on: Sep 26, 2019
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
CRM concept,
profitability,
banking sector
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2019 Suzana Stevanović, Zvjezdana Gavrilović, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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