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From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries Cover

From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries

Economic and Regional Studies / Studia Ekonomiczne i Regionalne
Volume 17 (2024): Issue 3 (September 2024)
By: Nasser Bouchareb  
Open Access
|Nov 2024

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DOI: https://doi.org/10.2478/ers-2024-0030 | Journal eISSN: 2451-182X | Journal ISSN: 2083-3725
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Language: English
Page range: 549 - 556
Submitted on: Mar 1, 2024
Accepted on: Jun 1, 2024
Published on: Nov 5, 2024
Published by: John Paul II University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer attitudes,
consumer behaviour,
environmental issues,
greenwashing,
green marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Geosciences,
Geography,
Social sciences,
Political science,
Local government and administration

© 2024 Nasser Bouchareb, published by John Paul II University of Applied Sciences
This work is licensed under the Creative Commons Attribution 4.0 License.

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