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Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors Cover

Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

Economic and Regional Studies / Studia Ekonomiczne i Regionalne
Volume 16 (2023): Issue 4 (December 2023)
By: Andry Herawati,  Sarwani Sarwani,  Damajanti Sri Lestari,  Liling Listyawati and  Alda Raharja  
Open Access
|Dec 2023

Authors

Andry Herawati

andry.herawati@unitomo.ac.id

Dr Soetomo University, Faculty of Administrative Sciences, Surabaya, Indonesia

Sarwani Sarwani

Dr Soetomo University, Faculty of Administrative Sciences, Surabaya, Indonesia

Damajanti Sri Lestari

Dr Soetomo University, Faculty of Administrative Sciences, Surabaya, Indonesia

Liling Listyawati

Dr Soetomo University, Faculty of Administrative Sciences, Surabaya, Indonesia

Alda Raharja

Dr Soetomo University, Faculty of Engineering, Surabaya, Indonesia
DOI: https://doi.org/10.2478/ers-2023-0036 | Journal eISSN: 2451-182X | Journal ISSN: 2083-3725
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Language: English
Page range: 567 - 597
Submitted on: Mar 1, 2023
|
Accepted on: Aug 1, 2023
|
Published on: Dec 31, 2023
Published by: John Paul II University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital marketing,
acceleration programme,
marketing performance
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Geosciences,
Geography,
Social sciences,
Political science,
Local government and administration

© 2023 Andry Herawati, Sarwani Sarwani, Damajanti Sri Lestari, Liling Listyawati, Alda Raharja, published by John Paul II University of Applied Sciences
This work is licensed under the Creative Commons Attribution 4.0 License.

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