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UNDERSTANDING STUDENT ADOPTION OF GENERATIVE AI CHATBOTS IN HIGHER EDUCATION: AN INTEGRATED TAM–TRI APPROACH Cover

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UNDERSTANDING STUDENT ADOPTION OF GENERATIVE AI CHATBOTS IN HIGHER EDUCATION: AN INTEGRATED TAM–TRI APPROACH

Volume 14 (2026): Issue 2 (May 2026)

By: Samalgul Nassanbekova, Gaukhar Yeshenkulova, Assel Nurguzhina, Mohamed Ibrahim and Nurkhat Ibadildin

Open Access

|May 2026

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DOI: https://doi.org/10.2478/eoik-2026-0037 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Published on: May 31, 2026

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

AI chatbot adoption, generative AI, Technology Acceptance Model, Technology Readiness Index transparency, AI ethics, PLS-SEM

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2026 Samalgul Nassanbekova, Gaukhar Yeshenkulova, Assel Nurguzhina, Mohamed Ibrahim, Nurkhat Ibadildin, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 14 (2026): Issue 2 (May 2026)

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