The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector Cover

The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector

Volume 13 (2025): Issue 3 (September 2025)

By: Karthikeyan Thangaraju and Poonguzhali Palani

Open Access

|Sep 2025

Authors

Karthikeyan Thangaraju

kt7444@srmist.edu.in

Faculty of Management, SRM Institute of Science and Technology, India

Poonguzhali Palani

Faculty of Management, SRM Institute of Science and Technology, India

DOI: https://doi.org/10.2478/eoik-2025-0081 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Page range: 1 - 17

Submitted on: Mar 15, 2025

Accepted on: Aug 25, 2025

Published on: Sep 2, 2025

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

AI-enabled HR practices,

Employee creative performance,

Idiosyncratic deals,

Sustainable HRM,

Structural Equation Modeling,

Indian IT industry

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2025 Karthikeyan Thangaraju, Poonguzhali Palani, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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