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The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan) Cover

The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)

ECONOMICS
Volume 13 (2025): Issue 1 (March 2025)
By: Sabri Mahmoud Alfdool,  María Dolores Teruel-Serrano and  Pau Alonso-Monasterio  
Open Access
|Dec 2024

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DOI: https://doi.org/10.2478/eoik-2025-0014 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 25 - 44
Submitted on: Oct 10, 2024
|
Accepted on: Feb 10, 2025
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Published on: Dec 25, 2024
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Brand image,
Social media advertising,
Sustainable tourism,
Cultural tourism,
Tourism destination
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2024 Sabri Mahmoud Alfdool, María Dolores Teruel-Serrano, Pau Alonso-Monasterio, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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