The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)
Authors
María Dolores Teruel-Serrano
Universitat Politècnica de València, València, Spain
Pau Alonso-Monasterio
Universitat Politècnica de València, València, Spain
Language: English
Page range: 25 - 44
Submitted on: Oct 10, 2024
Accepted on: Feb 10, 2025
Published on: Dec 25, 2024
Published by: Oikos Institute – Research Center
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
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© 2024 Sabri Mahmoud Alfdool, María Dolores Teruel-Serrano, Pau Alonso-Monasterio, published by Oikos Institute – Research Center
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.