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How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment

ECONOMICS
Volume 12 (2024): Issue 3 (December 2024)
By:
Open Access
|Sep 2024

References

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DOI: https://doi.org/10.2478/eoik-2024-0047 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 279 - 291
Submitted on: Jun 10, 2024
Accepted on: Sep 30, 2024
Published on: Sep 25, 2024
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
Real-time Interactivity,
Perceived Enjoyment,
Impulsive Buying,
Live Streaming Shopping
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2024 Herning Indriastuti, Tetra Hidayati, Asnawati,, Dwi Martiyanti, Astried Rusty Febri Ayu, Lennora Putit, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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