How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment
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Language: English
Page range: 279 - 291
Submitted on: Jun 10, 2024
Accepted on: Sep 30, 2024
Published on: Sep 25, 2024
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
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© 2024 Herning Indriastuti, Tetra Hidayati, Asnawati,, Dwi Martiyanti, Astried Rusty Febri Ayu, Lennora Putit, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.