Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies
Authors
Tetiana Sak
Lesya Ukrainka Volyn National University, Lutsk, Ukraine
Alla Lialiuk
Lesya Ukrainka Volyn National University, Lutsk, Ukraine
Yaroslava Savchuk
Lesya Ukrainka Volyn National University, Lutsk, Ukraine
Language: English
Page range: 133 - 152
Submitted on: Apr 8, 2024
Accepted on: Sep 17, 2024
Published on: Sep 18, 2024
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
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© 2024 Tetiana Sak, Alla Lialiuk, Inna Mylko, Yaroslava Savchuk, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.