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Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies

Open Access
|Sep 2024

Authors

Tetiana Sak

Lesya Ukrainka Volyn National University, Lutsk, Ukraine

Alla Lialiuk

Lesya Ukrainka Volyn National University, Lutsk, Ukraine

Inna Mylko

inna.milko@gmail.com

Lesya Ukrainka Volyn National University, Lutsk, Ukraine

Yaroslava Savchuk

Lesya Ukrainka Volyn National University, Lutsk, Ukraine
DOI: https://doi.org/10.2478/eoik-2024-0043 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
Language: English
Page range: 133 - 152
Submitted on: Apr 8, 2024
Accepted on: Sep 17, 2024
Published on: Sep 18, 2024
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year

© 2024 Tetiana Sak, Alla Lialiuk, Inna Mylko, Yaroslava Savchuk, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.