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Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine Cover

Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

ECONOMICS
Volume 10 (2022): Issue 1 (June 2022)
By: Tetiana Zatonatska,  Oleksandr Dluhopolskyi,  Tatiana Artyukh and  Kateryna Tymchenko  
Open Access
|Jun 2022

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DOI: https://doi.org/10.2478/eoik-2022-0005 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 87 - 104
Submitted on: Mar 15, 2022
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Accepted on: May 17, 2022
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Published on: Jun 29, 2022
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
market segment,
telecommunication sector,
target,
advertising,
scoring models,
big data
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2022 Tetiana Zatonatska, Oleksandr Dluhopolskyi, Tatiana Artyukh, Kateryna Tymchenko, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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