Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine Cover

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Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Volume 10 (2022): Issue 1 (June 2022)

By: Tetiana Zatonatska, Oleksandr Dluhopolskyi, Tatiana Artyukh and Kateryna Tymchenko

Open Access

|Jun 2022

Authors

Tetiana Zatonatska

Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Oleksandr Dluhopolskyi

dlugopolsky77@gmail.com

Higher School of Economics and Innovation (WSEI), Lublin, Poland

West Ukrainian National University, Ternopil, Ukraine

Tatiana Artyukh

Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Kateryna Tymchenko

Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

DOI: https://doi.org/10.2478/eoik-2022-0005 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Page range: 87 - 104

Submitted on: Mar 15, 2022

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Accepted on: May 17, 2022

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Published on: Jun 29, 2022

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

market segment,

telecommunication sector,

scoring models,

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2022 Tetiana Zatonatska, Oleksandr Dluhopolskyi, Tatiana Artyukh, Kateryna Tymchenko, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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