Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine
Authors
Tetiana Zatonatska
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Oleksandr Dluhopolskyi
Higher School of Economics and Innovation (WSEI), Lublin, Poland
West Ukrainian National University, Ternopil, Ukraine
Tatiana Artyukh
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Kateryna Tymchenko
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Language: English
Page range: 87 - 104
Submitted on: Mar 15, 2022
Accepted on: May 17, 2022
Published on: Jun 29, 2022
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Related subjects:
© 2022 Tetiana Zatonatska, Oleksandr Dluhopolskyi, Tatiana Artyukh, Kateryna Tymchenko, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.