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Impact of e-commerce AI host characteristics on consumer purchase intentions: an investigation of Suzhou intangible cultural heritage products Cover

Impact of e-commerce AI host characteristics on consumer purchase intentions: an investigation of Suzhou intangible cultural heritage products

Open Access
|Jun 2026

References

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DOI: https://doi.org/10.2478/emj-2026-0011 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
Language: English
Page range: 44 - 64
Submitted on: Mar 13, 2026
Accepted on: Jun 10, 2026
Published on: Jun 30, 2026
In partnership with: Paradigm Publishing Services

© 2026 Wen Bo Wang, Chen Hang, Tian Yang Luo, Juan Li, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.