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Impact of e-commerce AI host characteristics on consumer purchase intentions: an investigation of Suzhou intangible cultural heritage products Cover

Impact of e-commerce AI host characteristics on consumer purchase intentions: an investigation of Suzhou intangible cultural heritage products

Engineering Management in Production and Services
Volume 18 (2026): Issue 2 (June 2026)
By: ,  ,   and    
Open Access
|Jun 2026
Authors

Authors

Wen Bo Wang

lijuan@hzxy.edu.cn

Hezhou University, Guangxi, China

Chen Hang

01160@siit.edu.cn

Suzhou Vocational Institute of Industrial Technology, Jiangsu, China

Tian Yang Luo

hangchen12345@sina.com

Suzhou Industrial Park Vocational Technical College, Jiangsu, China

Juan Li

luotianyang@hzxy.edu.cn

Hezhou University, Guangxi, China
DOI: https://doi.org/10.2478/emj-2026-0011 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
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Language: English
Page range: 44 - 64
Submitted on: Mar 13, 2026
Accepted on: Jun 10, 2026
Published on: Jun 30, 2026
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Keywords:
AI hosts,
consumer purchase intentions,
intangible cultural heritage,
innovation
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping,
Engineering,
Mechanical engineering,
Production technology,
Engineering,
Mechanical engineering,
Process engineering and industrial engineering

© 2026 Wen Bo Wang, Chen Hang, Tian Yang Luo, Juan Li, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 18 (2026): Issue 2 (June 2026)
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