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Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025) Cover

Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)

Engineering Management in Production and Services
Volume 17 (2025): Issue 4 (December 2025)
By:  and    
Open Access
|Dec 2025
Authors

Authors

Mariusz Trojanowski

mtrojanowski@wz.uw.edu.pl

Uniwersytet Warszawski Szturmowa, Warszawa, Poland

Edyta Barmentloo

ebarmentloo@wz.uw.edu.pl

Uniwersytet Warszawski Szturmowa, Warszawa, Poland
DOI: https://doi.org/10.2478/emj-2025-0025 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
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Language: English
Page range: 29 - 51
Submitted on: Jun 8, 2025
Accepted on: Nov 20, 2025
Published on: Dec 31, 2025
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing,
marketing technologies,
MarTech,
artificial intelligence
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping,
Engineering,
Mechanical engineering,
Production technology,
Process engineering and industrial engineering

© 2025 Mariusz Trojanowski, Edyta Barmentloo, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 17 (2025): Issue 4 (December 2025)
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