Behavioural mimicry or herd behaviour of Generation Z? Social media interactions in the context of information overload
Authors
Bialystok University of Technology, Marketing and Tourism Department, Kleosin, Poland
Cardiff Metropolitan University, Llandaff Campus, Western Avenue, CF5 2YB Cardiff, United Kingdom, Curtin University, Kent Street, Bentley Western Australia 6102, Australia Toronto Metropolitan University, Toronto, Canada
Kozminski University, Marketing Department, Warsaw, Poland
A Coruña University, Area of Marketing and Market Research, Faculty of Business and Economy, Spain
Language: English
Page range: 21 - 33
Submitted on: Aug 1, 2024
Accepted on: Nov 30, 2024
Published on: Dec 24, 2024
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2024 Krzysztof Stepaniuk, George Lăzăroiu, Chrystyna Misiewicz, Verónica Crespo Pereira, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.