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Behavioural mimicry or herd behaviour of Generation Z? Social media interactions in the context of information overload Cover

Behavioural mimicry or herd behaviour of Generation Z? Social media interactions in the context of information overload

Open Access
|Dec 2024

Authors

Krzysztof Stepaniuk

k.stepaniuk@pb.edu.pl

Bialystok University of Technology, Marketing and Tourism Department, Kleosin, Poland

George Lăzăroiu

phd_lazaroiu@yahoo.com

Cardiff Metropolitan University, Llandaff Campus, Western Avenue, CF5 2YB Cardiff, United Kingdom, Curtin University, Kent Street, Bentley Western Australia 6102, Australia Toronto Metropolitan University, Toronto, Canada

Chrystyna Misiewicz

cmisiewicz@kozminski.edu.pl

Kozminski University, Marketing Department, Warsaw, Poland

Verónica Crespo Pereira

veronica.crespo@udc.es

A Coruña University, Area of Marketing and Market Research, Faculty of Business and Economy, Spain
DOI: https://doi.org/10.2478/emj-2024-0031 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
Language: English
Page range: 21 - 33
Submitted on: Aug 1, 2024
|
Accepted on: Nov 30, 2024
|
Published on: Dec 24, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2024 Krzysztof Stepaniuk, George Lăzăroiu, Chrystyna Misiewicz, Verónica Crespo Pereira, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.