Analysis of health warning signs on alcoholic beverage packaging using the eye-tracking method
Authors
Agnieszka Cholewa-Wójcik
Krakow University of Economics, Institute of Quality and Product Management Sciences, Kraków, Poland
Agnieszka Kawecka
Krakow University of Economics, Institute of Quality and Product Management Sciences, Kraków, Poland
Małgorzata Jarossová
Bratislava, University of Economics in Bratislava, Faculty of Commerce, Slovak Republic
Joanna Wiażewicz
Rzeszow, Rzeszow University of Technology, Faculty of Management, Rzeszów, Poland
Language: English
Page range: 104 - 117
Submitted on: Nov 1, 2023
Accepted on: May 1, 2024
Published on: Jul 18, 2024
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
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© 2024 Agnieszka Cholewa-Wójcik, Agnieszka Kawecka, Małgorzata Jarossová, Joanna Wiażewicz, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.