Analysis of health warning signs on alcoholic beverage packaging using the eye-tracking method Cover

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Analysis of health warning signs on alcoholic beverage packaging using the eye-tracking method

Engineering Management in Production and Services

Volume 16 (2024): Issue 2 (June 2024)

By: Agnieszka Cholewa-Wójcik , Agnieszka Kawecka , Małgorzata Jarossová and Joanna Wiażewicz

Open Access

|Jul 2024

Authors

Agnieszka Cholewa-Wójcik

cholewaa@uek.krakow.pl

Krakow University of Economics, Institute of Quality and Product Management Sciences, Kraków, Poland

Agnieszka Kawecka

kaweckaa@uek.krakow.pl

Krakow University of Economics, Institute of Quality and Product Management Sciences, Kraków, Poland

Małgorzata Jarossová

malgorzata.jarossova@euba.sk

Bratislava, University of Economics in Bratislava, Faculty of Commerce, Slovak Republic

Joanna Wiażewicz

joannaw@prz.edu.pl

Rzeszow, Rzeszow University of Technology, Faculty of Management, Rzeszów, Poland

DOI: https://doi.org/10.2478/emj-2024-0016 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597

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Language: English

Page range: 104 - 117

Submitted on: Nov 1, 2023

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Accepted on: May 1, 2024

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Published on: Jul 18, 2024

Published by: Bialystok University of Technology

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

eye-tracking technique,

alcoholic beverage warnings,

perception of warning signs

Related subjects:

Business and economics,

Business management,

Transportation, logistics, air traffic, shipping,

Mechanical engineering,

Production technology,

Process engineering and industrial engineering

© 2024 Agnieszka Cholewa-Wójcik, Agnieszka Kawecka, Małgorzata Jarossová, Joanna Wiażewicz, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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