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Customer experience analysis of cosmetics retail store on millennial women Cover

Customer experience analysis of cosmetics retail store on millennial women

Engineering Management in Production and Services
Volume 13 (2021): Issue 2 (June 2021)
By: Yansen Theopilus,  Thedy Yogasara,  Clara Theresia and  Dessy Ardine  
Open Access
|Jul 2021
DOI: https://doi.org/10.2478/emj-2021-0010 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
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Language: English
Page range: 29 - 45
Submitted on: Aug 10, 2020
Accepted on: Apr 30, 2021
Published on: Jul 5, 2021
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer experience,
cosmetics,
millennial women,
retail,
eye tracking,
customer journey analysis,
retrospective think aloud,
in-depth interview
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping,
Engineering,
Mechanical engineering,
Production technology,
Process engineering and industrial engineering

© 2021 Yansen Theopilus, Thedy Yogasara, Clara Theresia, Dessy Ardine, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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